Sponsorship Opportunities

Sponsorship Opportunities

SHRM offers a variety of sponsorship opportunities, providing a level to meet every budget! Aligning a sponsorship with your brand forges awareness of your business, can be custom designed to meet your marketing goals and give your company additional exposure to the 20,000 HR professionals and decision makers that participate in the SHRM Annual Conference & Exposition.

For further information about sponsorship opportunities contact us at exhibits@shrm.org

Speaking Opportunities & Presentations

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Smart Stage
SOLD
$75,000.00
Grab two slots a day at the Smart Stage Series located in the exposition hall. This series provides relevant, topical information in 18-minute bursts of highly engaging content.

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General Session
3 of 4 available
$45,000.00
Get attendees' attention with this full exposure experience to be the exclusive sponsor of the general session's that reach 20,000 guests. This opportunity also includes 35 VIP seats during the session, recognition of the Sponsor’s delegation from the podium and prominent display of Sponsor’s logo at the general session.

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Changemakers Series
1 of 3 available
$40,000.00
Change Makers  is a series of short sessions that promote Thought Leaders in the profession.  Position your company ahead of the competition as a sponsor of our new educational experience and align your brand on the forefront of change.  Sponsor will receive 5-7 minutes of speaking time or can showcase a series of videos. 

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Sponsored Concurrent Sessions
2 of 6 available
$40,000.00
Looking to reach your audience outside of the Expo Hall? We are offering exhibitors the ability to craft their own session and present to conference attendees in a concurrent session room. Limited slots available.

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Concurrent Sessions Overflow- Exclusive!
SOLD
$40,000.00
Seize the opportunity to get recognition of your company at our 11 theatre style rooms that can accommodate a minimum of 100 attendees for our overflow concurrent sessions. Opportunity to have your company’s logo displayed on the structure wraps of the digital signage units at all overflow locations.
Networking & Events

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Tuesday Night Event
1 out 1 available
$100,000.00
The Tuesday Night Event is one of the signature social events at #SHRM20.Don’t miss the chance to have your company recognized live, on the stage. VIP tickets and seating, special backstage passes and much more! This is the perfect opportunity for co-hosting one of SHRM’s favorite attendee events

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Corporate Delegation Lounge
1 out 1 available
$40,000.00
The Lounge is a space for networking, thought exchange, and relaxation. Attendees from all over the world come to the lounge to plan their conference day, join in on engaging discussions, reunite with old friends and colleagues, and re-energize for upcoming sessions. The Lounge is open during the entire conference.

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Global Reception
1 out 1 available
$30,000.00
The reception is your chance to reconnect with familiar faces and meet new attendees from corporate delegations and international attendees. We’ll provide the appetizers and cocktails, you bring the conversation!

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Grand Opening Reception in the SHRM Exposition
1 out 1 available
$35,000.00
Start the experience out with a bang at our Grand Opening Reception by hosting your own bar at your booth with bartenders in branded shirts serving champagne. You will receive branded cocktail napkins, park benches, and floor signs, plus exclusive company logo on signage inside the Exhibit Hall directing attendees to your booth.

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Grand Prize Drawings in the SHRM Exposition- Exclusive!
SOLD
$25,000.00
Have an on-stage presence at SHRM2020 by announcing the winners of the Grand Prize Drawings. Welcome guests with a 2-3 minute introduction by one of your staff members and collect entry forms at your booth.

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Exposition Luncheon
2 out 2 available
$20,000.00
As a lunch supporter, you will have the opportunity to reach attendees outside the reach of your booth. And you’ll be a hero to all who will enjoy a quality luncheon between sessions. Sponsors can custom brand box lunches and will receive recognition throughout the show floor.  

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Exposition Coffee Break
1 out 2 available
$17,500.00
Several opportunities are available for sponsorship—one morning coffee break held each day in the Exhibit Hall on both Monday and Tuesday. Includes logo on all signage, napkins and coffee cup wraps.

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Exposition Refreshment Break
1 out 1 available
$17,500.00
Increase your networking potential by sponsoring a beverage break in the expo hall. The refreshment break sponsorship includes having your logo on coffee cups or napkins, plus booth number on park benches + floor signs during the Exhibit Hall Refreshment Break.

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SHRM's Clean the World- Community Service Project
1 out 1 available
$15,000.00
Be the sponsor that helps clean up the community. SHRM will choose an organization and project and you will will brand the event.

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Pop Up
4 out 4 available
$15,000.00
Surprise attendees with a customized pop up booth at the convention hall. For 1-2 hours your company will host a creative event such as a photo booth, ice cream stand, lemonade stand for our guests to enjoy.
Brand Forward

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Shuttle Buses- Exclusive!
1 out 1 available
$60,000.00
Attendees will be transported to and from the convention center and their hotels via conference shuttles.  The exclusive shuttle bus sponsor receives premier recognition, with company branding on a bus wrap and the opportunity to showcase two to three slides on video monitors.

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Conference Bags
SOLD
$50,000.00
A perfect way to make a first impression with the always popular, conference bags! 20,000 attendees will receive a conference bag at the registration desk giving your company full visibility during and after the conference and exhibition.

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Hotel Key Cards
SOLD
$35,000.00
Welcome guests to the conference experience with custom hotel key cards. Around 6,000 hotel keys will be given out at the top (2-3) headquarter hotels, exposing your brand to attendees every morning, day and night.

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SHRM Ambassadors- Polo Shirts
1 out 1 available
$35,000.00
Your company's logo on the right sleeve of all polo shirts worn by all volunteers– very prominent! On the left chest will be: #SHRM20.

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Badge Holders+ Badge Preview Banner AD
1 out 1 available
$35,000.00
Brand the only item that attendees are required to wear, their names badges. This sponsorship offers exclusive branding of the conference name badges as well as a banner ad on the badge preview email sent to all registered attendees.

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SHRMStore
1 out 1 available
$30,000.00
TBD

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Relax & Recharge (R&R) Center
SOLD
$25,000.00
This Relaxation lounge gives attendees a place to relax, recharge, and network in a heavily-trafficked area of the Convention Center. Let attendees charge their phone or get a massage from specialized Massage Therapists.

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Private/Nursing Room
1 out 1 available
$15,000.00
Exclusive opportunity to brand the mother’s room and provide comforts for nursing guests at the San Diego Conference Center.

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Luggage Station
1 out 1 available
$12,500.00
Your company's logo and booth number can be featured on luggage tags or luggage wraps distributed at the Luggage Station along with recognition signage at the Luggage Station, open throughout the conference.
Digital Sponsorship

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Conference App
SOLD
$35,000.00
The one stop shop for attendees to get all information from Schedule, Sessions, Speakers, and Exhibitors. Put your company's logo recognition on the welcome page of the Conference App. You will also receive a Company banner ad on the home/landing page.

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Complimentary Wi-Fi at the San Diego Convention Center
SOLD
$30,000.00
Without a network, how can we network? As the exclusive sponsor you are able to reach thousands of visitors and provide company recognition by making the Wi-Fi password your company name.

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Digital Signage Buyout
3 out 4 available
$25,000.00
Modernize your branding by showcasing your content on many digital signs throughout the conference center. Take advantage of the six types of content materials able to be shown on the screens. The Digital Signage Buyout will only carry the content from your company & SHRM.

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Charging Station
3 out 3 available
$12,500.00
Looking for a great way to "connect" your company with conference attendees? How about offering them the opportunity to charge their mobile devices while on site at the conference compliments of your mobile charging station?  Station will be placed in a high-traffic area which is sure to draw attention AND appreciation form attendees as your rescue them from the dreaded "Low Battery" signal. Your company logo displayed on the signage at the Charging Station.
Communications

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Exposition Map
1 out 1 available
$20,000.00
The printed map will be distributed to all participants (15,000 plus) and will serve as a guide to the Annual Meeting exhibits. This sponsorship will include your company logo placed on the exposition map given out at registration.

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Banners with Sponsor's Message
3 out 5 available
$20,000.00
Gain some publicity by displaying your company's message on (1) 18’ x 8’ (W x L) banner – displayed in the lobby of the San Diego Convention Center

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Spotlight on Exhibitor
3 out 3 available
$12,500.00
Interested in getting your name and brand information out to attendees pre conference? With our spotlight on Exhibitors post, we offer a one on one SHRM to exhibitor Q&A session. This spotlight will be published on the SHRM Blog making a social media impression before the exposition doors open.

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Exhibitor & Sponsor Resource Guide- Back Cover
1 out 1 available
$17,500.00
Build your brand awareness with a 4-color ad on the Back Cover of the Exhibitor & Sponsor Resource Guide. Your advertisement in this program is sure to be seen by attendees as they use the guide each day.

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Onsite Conference Program - Back Cover
unavailable
$17,500.00
The Onsite Conference Program is a comprehensive guide for navigating the conference by providing readers with everything from general information, to details on the educational sessions and information about our exhibitors. Your advertisement in this program is sure to be seen by attendees as they use the guide each day. This sponsorship includes one full-page advertisement on the back cover. 

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Exhibitor & Sponsor Resource Guide- Inside Back Cover
1 out 1 available
$15,000.00
Build your brand awareness with a 4-color ad on the inside of the Back Cover of the Exhibitor & Sponsor Resource Guide. Your advertisement in this program is sure to be seen by attendees as they use the guide each day.

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Onsite Conference Program - Inside Back Cover
unavailable
$15,000.00
The Onsite Conference Program is a comprehensive guide for navigating the conference by providing readers with everything from general information, to details on the educational sessions and information about our exhibitors. Your advertisement in this program is sure to be seen by attendees as they use the guide each day. This sponsorship includes one full-page advertisement on the inside back cover. 

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Sponsor an HR Influencer
4 out 4 available
$25,000.00
By working with an infuser, they can bring your exhibition to life to an engaged, loyal audience not only at the conference, but also beyond to all their followers. All work will be outsourced to the blogger as they spread your message across all platforms including, Facebook, Instagram, Twitter and more.
Promotional Opportunities

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Theatres (HR Technology & Exhibitor Solutions)
SOLD
$5,000.00
Open to all SHRM 2020 attendees, Exhibitor Theaters are provided by SHRM exhibitors. These presentations provide additional educational opportunities for attendees. No CME is provided for Theater presentations.

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Exhibitor Push Notifications
9 out 9 available
$3,500.00
Get your message in front of attendees by taking advantage of the mobile app’s push notifications. Sponsor will receive a push notification at the specific time of their choice each day (based on available time slots).  

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Business Appointment Suites
10 of 10 available
400 per hour
In need of quiet meeting space for client or team meetings? Rent our business appointment suites equipped with a lockable door, black diamond chairs, a table and watercooler. Book it by the hour or for the full day.