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In today's society everything is customizable in one's personal life; TV programming, coffee, shopping, and even one's news feed. As such, today's workers want more individualized experiences at work as well. Innovative companies must find ways to attract and retain the best talent available to them. One size does not fit all! This presentation will explore the five Ws and one H of ways to align the individual employee with the overall strategic goals of the company. By finding ways to make work work for the employee, companies have a better chance of keeping top performers engaged longer and achieving enhanced business results. You will explore creative ways to drive employee engagement and retention, recognize how (and why) to manage individuals not titles as well as develop skills to foster a result-oriented work environment.