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One of the most critical activities you can do for your career is create a personal brand that defines “who you are” and “what you stand for.” But what is a personal brand and how do you define it in a way that matters? And once you've defined your personal brand, what do you do with it? And how do you make your personal brand a part of your day-to-day actions? Answers to these questions and more will be detailed during this presentation focused on the Brand of YOU!