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The concept of personal branding may seem like a catchphrase being thrown around by authors and self-help gurus; however, the concept isn't new. You already have a personal brand whether you know it or not. Your personal brand is an important aspect of your career and impacts everything from future career aspirations to your existing compensation opportunities. Once you understand what drives you, as well as the qualities and skill-sets that are unique to you, you must know how to leverage what you have by knowing how to package, position and promote yourself to the constituencies that matter.
- Understand how to create an effective personal brand.
- Discover how to build a personal brand that closes the gap from where you are to where you want to be.
- Understand who your audience is and how to get them to take notice of you.
- Identify ways to package, position and promote your personal brand for greater visibility and success.
- Clearly and effectively communicate your value to increase interest in who you are and what you do for greater personal and professional opportunities.